Abnormal Behavior

I really enjoyed this from the George Mack newsletter. It got me thinking about how to stand out in a crowded media world.

Unconventional behavior costs a social price in the short term — but the actions live on as story assets in the future.

1. If you pay for the bill at everyone in the table – the short-term reaction is shock and confusion. But in the long term, it’s everyone’s favorite memory of you.
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2. If you travel across the world for a friend’s birthday, the friend’s initial reaction is: “You don’t have to do that” — but it’s the story they tell at your funeral.
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3. If you’re 100% honest with your feedback on people’s business ideas, the short-term reaction is anger — but in the long term, you become one of the few people they trust.

George Mack