This is a good thumbnail and title, which is why it has 7M views.
But it’s not original content. It’s just reframing and repurposing one of the more commonplace things that happens every week in the NBA — Steph Curry hitting threes.
Contextualization matters, though, and as the amount of information increases, so too does the importance of gatekeeping and contextualization. You can’t wade through all the golf stuff that happens in a week, but I can, and then I can deliver it to you in a way that is both funny and meaningful. There is value in that, even if from my side there is technically no “new content” being created.
There are two ways to make content work.
- Report, disclose new info
- Reframe, help people understand and appreciate old info
I’m not good at the first, but I think I’m sometimes excellent at the second. If you can do both, you can crush.