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Talking to Customers

This is just straight up stolen from the James Clear newsletter this week. It’s smart, and I have found it to be true.

Entrepreneur and investor Paul Graham on the common mistake made by entrepreneurs (and anyone hoping to make something new):

“What you will get wrong is that you will not pay enough attention to your users.

You will make up some idea in your own head that you will call your “vision”, and you will spend a lot of time thinking about your vision. In a cafe. By yourself. And build some elaborate thing without going and talking to users, because that’s doing sales, which is a pain in the ass, and they might say no.

You will not ship fast enough because you’re embarrassed to ship something unfinished, and you don’t want to face the likely feedback that you will get from shipping. You will shrink from contact with the real world, contact with your users. That’s the mistake you will make.”

A Conversation with Paul Graham